Selecting the right color for your designed logo is as important as eating properly to remain in good shape. According to research, consumer reactions towards the product is very much dependable on the colors that designers choose to put in the logo. In this post, we will discuss one of the most pure and original color that can be used in logos to attract customers. The color ‘Orange’ is perfect and gives a feeling of happiness and excitement.
It is the combination of two colors; red and yellow. Although, orange color is known to be less powerful than red but it gives a super boost to the logo. It is considered more youth catching than red, an example of which can be seen in the logo of Nickelodeon. Many brands use orange color in their logos to arouse emotions in their customers about their product or service. Below are some of the top logos that are created in orange color which you will surely love.
Orange logos are very much loved by people due to its uniqueness. It creates an energetic environment around the brand. Orange is the color of sun, vegetables, flowers, fish, and different citrus fruits. This feature makes orange color more memorable than other colors. Orange color is very trendy in logos and big brands use this color to symbolize the energy that their brand has. A famous survey has shown that orange color in logo is preferred by the consumers in making choices. But, it is important to consider that which shade of orange color you will use in the logo.
Every shade has different meaning and attraction. Different shades of orange color include; a dark orange, a red-orange, a pure orange, a yellow orange etc. Make sure you properly understand their meaning before applying any orange shade in the logo. Orange logos are helpful in conveying any message to the potential audience very quickly. Designers use orange color very often in logo creation.
Marketers know that brains always react towards colors, which is why they always look for those colors to put in their logo which are appealing. You can see orange color in most of the TV channel logos. Orange color creates a passion to do an adventure and motivates to take risks, and increases the physical confidence.
Orange color represents the communication. Orange logos motivate a two way conversation between the audience and the brand. It is an inviting and healthy color to use that motivates the consumers both mentally and physically which results in a respond from the consumers. Different companies that are providing restaurant service use pastel version of orange color which includes; peach etc. in their logos because, orange color can motivate you to eat and drink more and have a good time. Many web designers use orange color logos in their websites to show the energy that their website offers. I hope you liked the collection. Let us know below :).