A photographer’s portfolio is the collection of his work. It doesn’t have to be only your best work ever done but it could be a sequence of work that you did in different styles and themes. Portfolio plays a key role when you want to show your customers about your strengths in photography field. It is important to organize your portfolio according to its use, whether you want to do wedding photography, commercial jobs, or going to an interview for job. If you are going for a job interview, your portfolio should demonstrate your skills and abilities and if you are going to display it in a gallery, it should be based on a theme. Your portfolio will present the best of your work in front of the customers.
Portfolio focuses totally on your captured photos rather than the content of it. Layout is also very important for your portfolio. The better you design your portfolio, the better chance you give to be hired. Many web designers look through the work of other designers on different sites in order to get an idea. They use these ideas as inspiration to build their own portfolios. It is important for photographers to have a collection of their work on their websites so that people get attracted towards the work.
Photography Portfolio Tips
Whether you use portfolio to show it to clients, or you want to showcase your best work and abilities. Portfolio is a great marketing technique to have a long lasting and efficient impression on whoever sees it. You should make the best portfolio, because you have done your best work for it, make it count. Making a collection of your best work is always very helpful whether you are designers, developers or photographers but, you should remember these useful tips to make a photography portfolio that you can be proud of.
1. Offer Free Shoot
It is the most useful technique to build your clients. Not every photographer starts to earn money with their first shoot. A good portfolio needs good subjects to shoot. At the beginning of your journey offer services to your friends and family, it is the best marketing tool to promote your photography at starting. It is not easy to make your clients aware about your photography skills and which is why you build a portfolio. Offering free shoots to your family and friends provide you the opportunity to create a name for yourself and also build a good portfolio.
2. Promote Your Work
Portfolios are not going to show themselves to others. How can customers know that you have created an astonishing portfolio? After you have finished creating your portfolio, it’s time to let the world know about it. Promote your portfolio on your website; ask your friends to look at your portfolio and e-mail some people if you have to. Finding that person who appreciates your work and gives you job is the next thing that you have to do. Have some business cards printed to deal with potential buyers. Create a network and start emailing them about your work and promotions.
3. Know Your Audience
Make a good research about which audience you are going to reach when you have decided to make a portfolio. It is very important to know what your audience will feel when they see your captured images. It also depends on you whether you want them to feel pleased, surprised or even shocked. Make a hard effort to make your audience realize about how capable you are in photography and always look around what the new trend is and what people are demanding these days. You can provide a good opportunity to yourself by keeping an eye on the new trends and demands in market.
4. Edit Your Photographs
Shooting too many photographs is a good thing but, giving to your clients without editing them is a very bad thing. You will destroy your impression before even starting your photography career. All those pictures that you didn’t edit will make your clients to never contact you again. You should closely look to every picture you take and make a hard edit on it. Don’t just compile photographs in your portfolio, share them to your website and blog and maintain the image of a good photographer.
5. Make Your Work Simple
The best tactic for not losing your temper when you see lot of files on your desk is to keep them all organized. Keep your portfolio organized with every shoot. Keep those images separate that you feel are perfect for portfolio. Also keep a backup of your files to remain ready for anything. Labeling both folder files with same names will make your work easier. Categorize your photography work such as; portraits, wedding, family, landscape, maternity etc. By remaining simple and keeping everything organized, you can finish with your work faster than you thought.
6. Ask Other Photographers
Asking for opinions from other photographers is a good idea. You can improve your work by taking expert advice and learning from it. They will assist you in improving your captured photos by letting you know where the image lacks anything. You will also be getting a lot of confidence from them because, they have more experience then you. Criticism is a way to go beyond possibilities if you take it the positive way. Don’t be afraid to throw some photos out if you think they are not perfect.
7. Decide The Format
Technology has made a huge difference in every field. Photographers use to show their portfolios on paper in past but, these days they are presented in more advanced formats such as; PDF, JPEGs or also through different online mediums. You can also provide e-mail links to different potential customers so that they can directly look at your portfolios. Some people might argue that beauty of portfolio is on the printed paper but, technology provides the ease of use.
8. Design it Perfectly
Designing your portfolio is very important. Make sure you are using the right tools for your portfolio. Get a nice looking folder or case for your portfolio that adds extra effect to it. If you are going to print it, make sure to use good size papers that show that beauty of your portfolio. Using large papers are always very useful. The better the quality of your portfolios paper, shape and style, the better impression it would create on the audience.
9. Your Portfolio theme
Themes are always important when you are attracting customers to anything. Depending on your collection of work, select a theme that exactly matches your style and design. Make a set of shots as per your audience such as; black and white collection, pictures taken from different angles and from different time durations. Designers can also find different themes that give them a great idea on how they should organize and manage their portfolio to make it impressive in front of the viewers.
10. Portfolio Presentation
The reaction of the audience depends on how good you present your portfolio. A bad presentation will only make things worse for you. Carefully look every picture in the portfolio and enhance them through different presentation skills and techniques by adding colors, borders, and baking sheet. One thing that is really important is to arrange your images in proper order that makes your audience to like them. Set a title image that is eye-catching and shows the spirit of your collection.
11. Which Photos to Include
You are going to use your portfolio to impress your potential clients to give you work. Using your best work in your portfolio is the best way. Starting with not more than ten photos is a good thing but, you can increase the number later on. You only need few photos to convince the client not a full book. So, adding few but your best captured photos will be perfect for your portfolio.
12. Replace Old Photos with New
It is a very good idea to change your old photos with new ones and keep your portfolio updated with the passage of time. If you have captured a photo of a wedding couple cutting cake but after some time you took a much better photo, then it’s time to change it with the previous one. Carefully select which photos you want to change and give proper time to think about it as you did with the originals.
13. Make Your Ending Strong
Including pictures other than your best work at the end of portfolio to make a unique look is a big mistake. Your audience will always remember the last photo they saw on your portfolio, so don’t ruin your precious work. Utilize the law of three, set your first image that gives a feeling of expectation, in second image establish a pattern and catch the audience in the third image.
I hope you liked these tips, want to add something? Leave a comment below.