While making any web page, designers are mostly focused on objects that are appearing in the design such as; fonts, colors, images etc. But there is something that creates more impact on the viewers than these objects. That important part is known as the negative space or white space between the elements. Although, some designers think of this white space as an empty space which should be filled with content but, this white space is very important in your website. This negative space in web design plays the part of keeping all the elements together and showing a very beautiful and organized picture of the website. The term negative space means that it is without any color. White space cannot always be white because some websites have different colors in the background so, it is better to call it a negative space. It can be between the main sections of the website, or it can be between letters.
Designers can provide a confidence to their sites by allowing negative spaces in it. Too much content in the website will only make the visitor confuse about what to read. In addition to making the visitor confuse about site navigation, it can also create a bit of anxiety to the reader. Giving spaces between the content makes it easier and faster for the visitors to scan the page in order to find what they are looking for. In today’s post, we will discuss the importance of white space or negative space in the web design and how you can make it an advantage for your website. Negative spacing can help in improving the readability of your web page while if it is not utilized properly, it can also destroy the website image. There are some important things that you should really consider when giving a negative space in web design such as:
The Importance of Negative Space in Web Layout
The layout of webpage includes several elements that are to be arranged in an organized order so that the website looks gorgeous, and logical. Designers should know that layout of any webpage is more important than the design elements that are used in the website. If you have a superb collection of art in your website but the design of your website is poorly managed, it will only make the visitors unattractive towards the site.
The negative spacing in the web design is as important as the graphics of all the other elements that we see in the website. Most designers that don’t know about the true art of positioning objects in right way can face difficulty in utilizing the negative space. However, this skill can be learned with time. Experienced designers have the power to identify what should be included and what should be excluded from the layout of any website. Designers that have just started their professional life should learn it to identify the right arrangement of layouts and using the negative space very logically.
Keeping it in Balance
For most designers negative spacing is as important as other elements in their web pages. It will give best results when it is balanced properly. One useful technique for making the negative space balanced is using the 50:50 ratios. This means that both positive and negative will be equal; however you can use the ratio according to your need. A website with balanced spacing will make it easy for the readers to see little piece on the webpage clearly. It will give an impression of calmness and harmony.
Designers sometime think that using every single bit of the webpage to fill in their content will make the visitors to stay and read it. In reality, visitors these days don’t want to read every detail that shows on the webpage. Long paragraphs can only lead in making the visitor bore and eventually leaving from there. If the negative space in web design is used accurately, it will give eye relaxing feeling to the visitor thus, allowing the visitor to stay and know more. A visitor cannot be forced to stay and read everything on your website but, you can make it happen by allocating proper spacing between lines or other elements.
How to Use Negative Spacing in Web Design
As a designer, you can use negative spacing in different ways. The most common elements in which you can give white space is the margin and padding. However, identifying the arrangement of the spacing is the key. Sometimes micro level misalignments can destroy the impression of your web design. Using negative spacing will give each object in your web page to properly show itself to the visitor.
You can use negative space in web design through many delicate ways such as; line height and the word spacing. These two ways can give high-quality to your text and emphasize them properly on the web page. Negative spacing can also be seen in photography, as the clear blue sky or the water. It will emphasize on the main subject of your image by drawing your attention towards it. Not letting you know but, it will bring your attention automatically to the content due to the lack of content on the remaining part of the image.
Visitors will not give attention to your contents if they find your website disorderly or messy. That is why white space is useful but, the funny thing is that white spacing does not mean an actual white space. It can be of any color which is blank on your webpage. Designers that are at the starting of their career might get confused when their customers ask them to improve the white space. But, you can very much make improvements in the negative spacing by modifying different elements in the layout.
Negative Spacing in Margins
Spacing can be a problem if they are not consistent. Your web page will look more balanced and natural when you give an equal padding around every element. Margins should be calculated carefully in WebPages; too large margins will only lead to a waste of time and potential thus, destroying the effectiveness of your work.
Line spacing is usually the smallest white spaces that you see between the paragraphs, it can include; letters that are in the paragraph. It can have a great impact on the readability factor on your web page. Long articles and case studies with different fonts require full attention of the readers to understand what the article is about. The larger the line spacing is in your text, the better experience it will offer to the reader or the visitor of your webpage. But, remember that adding too much line spacing can also destroy the unity of the content.
A Fresh Project Should Have a Fresh Mind
As a designer, you should always have a new mentality when starting a new project. When you do your work exactly as you did in the last project, it will close the door of creativeness for you. Every project should be considered with a fresh mind. Analyzing your each project with new ideas and guidelines and you will learn the art of finding the identifying that negative space in your design very easily.
There are no defined rules on how you should use the negative space in your web designs. The best way is to keep on experimenting with different unique ideas, which is also one of the best skills that a designer has. Identifying the negative space is also a creative tactic that differentiates the ordinary designers with the best ones. There will always be two thoughts, one taking negative space as waste of web page area and other taking negative space as creativity.